Borrys Hasian

“Working with Mas Borrys at Hijra has been impactful for my growth. He has built the team from scratch, establishing a strong design culture and process that fosters creativity and collaboration. He has also improved our team’s design quality significantly, delivering products that are user-centric, innovative. He demonstrates his critical thinking and problem solving skills in every project, drawing from his vast experience on various products across different domains. On our weekly design critiques, he always empowers us to align with the product vision and focus on what we do for the customer. His visual design skills and attention to detail are also impressive. He not only considers the user flow and experience, but also strives for pixel-perfect perfection. He has helped our team grow in our design competency and confidence. He has helped me become a better designer, by challenging me to think critically, creatively, and holistically about the problems we are solving and the solutions we are proposing. He always strives for the best in everything, especially the user experience. He not only excels in strategy, but also in the hands-on execution of design needs for the product. He amazes us with his talent and leadership.”

“I am pleased to write this recommendation for Mas Borrys, who has made a significant impact on my professional development. His exceptional leadership and communication skills have been instrumental in my growth. Mas Borrys possesses a rare ability to inspire and guide others towards achieving their best. His strategic insights and clear communication style have greatly influenced our team's effectiveness and outcomes.”

“Borrys was my direct supervisor during BT days. He shown great mentorship while we were in the office and outside of the office. His's positive attitude, encouragement brainstorming for ideas, and always invites us to take time and be aware of our surroundings. His creativity beside official work results in web and mobile gaming he created. Kudos brother, good to see you coaching more future leaders! ”

“I worked with Borrys during his time at Viki. The passion that he has for his craft is undeniable. It is obvious from his eagerness to share his knowledge and experience on Design Thinking and how it should be practiced by fast-paced organizations. He values aesthetic as much as functionality in design and will always backed his design solutions based on in-house user research and written research by other professionals in the industry. As an engineer who loves design, I have learned quite a few things from Borrys during our time working together and I do not doubt that he will be a great addition to any team that he joins. Any team that is joined by Borrys will not just acquire a productive team member but they will also gain a teacher.”

“Borrys is a visionary designer who will reach for the stars within the UX and Visual realm. He is a Google Sprint Design master whose talent is getting teams together and considering the design possibilities within a product focused organization. Even though Borrys tends to focus on certain aspects of a design that may not be comprehendable by other teams, he does so with great strategy, passion, and voice which is far ahead of key stakeholders vision/planning. Borrys is a hustler. He creates prototypes/interactions based off the metrics but pushes the limits with his team. He understands user research and really tries to get a complete picture of the the user’s needs/pain points which you need to in Southeast Asia as every culture and person is different. When it comes to design interactions, Borrys thinks about the experience holistically from the first touch point, to little moments of joy(micro-animations), and to pushing the user down the funnel for endless engagement. Though Borrys is without faults. His communication can be great when expressing ideas and working with others but he needs to improve on continuing the conversation with others who don’t understand his vision and passion as they tend to get lost or confused. This is normal when you work with many people from product, developers and designers. Getting them to align on something is a true test of patience and grit but something I’m sure Borrys will continue to work on and learn from. There are also other times Borrys’s design vision sometimes isn’t shared by others when it comes to strong design thinking. Sometimes teams want to focus on other metrics, phases or features for the product. Understandably this also can cause conflict and I believe something Borrys can improve on is balancing the business needs, engineering limits, and the design needs as sometimes you have to sacrifice part of the design vision because of the lack of resources or lack of support for design. Every company and project is different so for Borrys it’s a learning and growing experience that with his skills and vision and he can learn from. Borrys is an excellent designer and he’s a moonshot away from becoming a legend. Stay strong stay passionate.”

“I had the privilege of working with Borrys when he led the small design team at Viki back in 2015. I received some valuable knowledge in product design because of him. Apart from managing the team, he is also a competent team player, he would always try to find time to help me with ongoing design tasks like updating layouts and putting them together for usability testing. Because we were a small team back then, we had multiple projects parallelly. He taught me that good design is not just about the pixel perfect part but more about solving the core user needs. I am particularly grateful to get to learn some of the fundamental design processes like getting stakeholders to do Sketchstorming (ideations) and then rapid prototyping on papers. I learned many design practises He introduced many tools to the design team such as Invision App, Verify App, Survey Monkey and Optimizely. All these is because he cared about work efficiency. Later, he also influenced the Product Team to tryout the GV's Design Sprint process on several Viki projects such as the revamp of the Mobile App. His passion in teaching is notable. Some people might think that he is doing it for fame but the truth is that he's doing it because he wants to continue to improve his design process and understandings. By teaching what you already know about your passion, you'll gain some notoriety as an up-and-coming expert. Overall, working with Borrys was a great learning experience for me as a designer. Regards, Teo Choong Ching ”

“Borrys is my first line manager/design lead at Grab Singapore. He is a deep thinker lead who always has a lot of creative ideas to solve problems. I am amazed by his UX knowledge, and ability to conduct user research and facilitate design sprint. Few people have the opportunity to report to a manager who is also a coach and mentor, but I did when I worked with Borrys. He loves sharing his knowledge and skills to those who are keen to learn. Being passionate about it, he doesn’t only encourage us to run, but fly. Any employee would be lucky to have him as a manager.”

“A great experience can work and be part of Borrys Hasian's team. Borrys is an individual who has the amazing ability to voice his ideas and always think outside the box. He has excellent communication skills, the ability to connect with people, can blend in all teams so he is an asset to any team. His creativity and intelligence enabled him to come up with the right strategies and solutions. He is an individual who shows great interest in sharing his knowledge and sharpening his team skills. Always share his valuable insights with the team and always support other people's ideas. Borrys is a very intelligent mentor with the superior analytical ability and one of the smartest people every team needs.”

“It was a pleasure to work together with Borrys Hasian, who was an efficient Design Lead. He has a very strong work ethic and unparalleled analytical and problem solving skills. He assumed a leadership role in Viki, inspiring and motivating both Design and Front-end colleagues. Borrys worked far beyond the call of duty collaborating with product, business, and engineers. Beyond his design skills, he possess plethora of practical design thinking strategies of which, my favorite, was Design Sprint. He learns quickly as well and I would have no hesitation in working with Borrys Hasian again in the future.”

“It was great to have a useful knowledge Design Sprint from Borrys. He taught design sprint to us so clear and applicative, because it directly try and practice. Through training and coaching from Borrys, until now, we, Telkom - Digital Service Division, have always applied Design Sprint in every project or searching new innovations in order to satisfy customers or users. Salute and thanks to Borrys.”

“Working with borrys can't be briefed in few lines. He is a fusion of creativity spark and speed. His leadership qualities, extraordinary collaboration skills with other teams like product & engineering, and putting his heart in his work makes him different. He is a brilliant person to work with. His creativity goes well beyond any bounds I have ever seen.”

“Borrys introduced me to UX, in a very simple way for me to understand. He has been a great mentor for many startups at Google Launchpad Accelerator. I personally admire and respect his contribution travel to many cities across Indonesia to be part of our core mentoring team at #1000startupdigital movement. We need more Borrys in Indonesia!”

“Borrys is someone who supports strongly in innovation and is always looking for ways to challenge the status quo. He embraces diversity and encourages people to share their ideas. I was fortunate to be led by Borrys as he has the ability to break his vision down into steps and a strategy that can be understood by others and executed over time. ”

“Borrys has a very keen sense of design. He is not afraid of trying out radical designs which has not been done in abundance in the past. For example, he conceives of designs that are immersive and robust, enticing and effective. He understands the foundations of a good design and keeps himself updated with the latest trends and expert analyses. He pushes the team to explore new horizons and I think he's an excellent addition to any team. ”

“Borrys was my invaluable partner in building Viki’s UX practice. He is talented, quietly sociable, and proactive in exploring new tools and honing his skills to flexibly tackle any challenge. When I transitioned out of Viki projects to work with a sister company, I threw Borrys into reluctant team leadership, a role he grew beautifully into.”

“As a leader, Borrys is approachable and does not hesitate to give timely feedback. He is very passionate on his work and very serious about designing. As part of his UX and UI journey, I find him eager to learn new things. He shares his ideas and learnings to the team and shares them through articles/blogs. I can say that Borrys' UX and UI design are carefully thought, placing himself to the shoe of the users. Overall, Borrys is a very good colleague and I won't hesitate to work with him again given the chance. I wish Borrys the best of luck to all his UX and UI endeavors!”

“Borrys is an exceptional professional - the most zen person you'd find in the room. However, his ideas are brilliant, and ensures that the customer experience remains at the core, no matter what is being done. Borrys knows how to work in teams well - and knows how to manage them well. He is also a great person to talk about other things - some regular things - some not-so-regular. Borrys is a true inspiration, and a delight to work with!”

“Borrys is a super ‘Zen’ and creative UX designer with many years of experience. I was always impressed with how patient he was when explaining his novel idea to clients/ other team members. He knows how to manage and inspire the whole design team, even though we were located at different places all over the world. I heartily recommend Borrys and would be only too happy to work with him again.”

“Borrys is an effective team lead who has built and mentored a global UX / Design team from the ground up. He is always in the loop of industry best practices for UX / design concepts and find new ways to apply those concepts to the business / user objectives while building the international web presence for Scholastic. It was a pleasure to have worked with Borrys!”

“Borrys has a very clear and objective approach to User Centered Design. Joining a team of experts in the field of UX from a product development background, he was really quick to pick up what it takes to be a 'User advocate'. It was fun to work with him and the peer reviews done about our designs with him were extremely valuable. Wishing him good luck in the future endeavors!”

“I have had the pleasure of knowing Borrys for three years. Borrys worked with me on various projects as a senior research engineer. Based on his work, Borrys proved himself to be a dependable employee, and a hard worker, with solid problem solving and technical skills.”

“Borrys like facing challenging. He is a risk taker guy after "brows" enough for considering decision. He is a good partner for the project and usually contributing to raise the best result. As collage at the company, I'm happy to working with him. Light note for him, sound similar with his name, I feel borrys easily bored to something what like mystery.”

“Borrys shows passion and initiative in his work - producing great ideas and concepts when it came to designing interfaces and user experience. He is very open to the opinions of others and does not waste time in coming to a decision. Great person to work with.”